The irreverent attitude and colorful style of a new generation takes on a glamorous form in Makeup by One Direction. The world’s biggest pop band debuts a limited-edition cosmetics collection by Markwins International, launching mid-August 2014 at Macy’s and select other major retailers worldwide. Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components. The line will be available worldwide starting in the U.S.
The Looks Collection comprises three keepsake tins inspired by One Direction’s globe-conquering albums, Up All Night, Take Me Home and the latest chart topper, Midnight Memories. Each tin comes complete with everything you need to show off your personality. Are you a rock n roll girl, a fun party girl or the girl next door? There is just the right collection for you and illustrations to help show you just how to get your perfect look. All your beauty essentials are housed in a LIMITED EDITION collectable keepsake tin with removable sleeve, complete with ONE DIRECTION doodle stencils to decorate your keepsake tin and make it uniquely your own!
Its a range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford.
US Release Dates
Macy’s August 11th
Stage Stores August 25th
Dillards August 25th
Beauty Brands August 25th
Lord and Taylor August 25th
For my review, i was given a chance to sample the Up All Night collection which included ‘Na na na’ an aqua blue metallic chrome nail varnish, ‘Little black dress’ volumizing mascara in perfectly black, ‘Taken liquilights glow gloss’ a powerhouse glitter pink lipgloss that glows to neon orange under UV light, ‘Stand up’ dark denim eye and body crayon, ‘I should have kissed you’ bubblegum pink creme lipstick and 4+1 eye shadow palette in playful blues and versatile neutrals: ‘More than this’ soft blushing pink, ‘Gotta be you’ silvered taupe shimmer, ‘Save you tonight’ shimmering turquoise blue, ‘Another world’ royal blue shimmer and ‘Up all night’ sapphire glitter creme along with a 5 piece decorator stencil set all pictured below.
Now for my review. When i first got this package in the mail i was disappointed to find that the item i looked forward to the most, i.e the bubblegum lipstick, was broken. However, i googled some tricks and was able to fix it in a way that it could be used. The lipstick is a very rich, pigmented, vibrant shade and though i wouldnt use it much in real life it could be good for a cosplay should i decide to dress up as Barbie. It has some trouble gliding on to the lips but has a long lasting color. The mascara works great. Enough to give the illusion of falsies should you use it after a lash curler, albeit its a bit clumpy which can be solved if you leave it in a cup of arm water for about 3 minutes.
The eye shades are ordinary at best and you might need to use an eye primer to make them pop with the exception of ‘Save you tonight’ the turquoise shimmer which is absolutely beautiful. The products that really manage to stand out here would be the dark denim eye crayon, the liquilights lip gloss and the nail varnish. I have been using the denim crayon every day since i got it for an instant wake up look under my lower lash line and its been great so far. The lipgloss is non sticky and pigmented nicely despite being shimmery and though i havent had a chance to see it turn neon orange under UV lights its been doing a great job under regular lighting. I gave away the stencils to the younglings to play with for its not really something i had much use for.
All in all i give this product a 7 out of 10.
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