This mascara usually costs about $15 on mary kay’s website, but i won it in rich black for free during a promotion they had a while ago. What i really love about this mascara is the brush. Its small, so it reaches all the ends of my lashes neatly. The mascara tends to clump if you let it sit too long, but you just gotta heat up the tube for about 5 seconds in the microwave and its as good as new. Does a good job volumizing and lengthening. Works all day without flaking.